Our clients present us with unique and interesting challenges. We take the time to learn about their business, asking good questions and pay close attention to the answers. After developing a clear understanding of the business needs and project requirements, we tailor our process to fit the project. Our goal is to provide innovative and effective design solutions, on schedule and on budget.
Pixelspace brings a strategic, user-centered approach to all our initiatives called CAP™ (Communication Action Plan), a five step methodology that provides a flexible framework for the development of each project. While the nature and the specifics of each project may differ, the five stages of development remain consistent.
Discover
The objective of the first phase, Discover, is simply to get to know each other. This is the first step in building a successful working relationship and requires no obligation. During this stage, we will tell you about Pixelspace and how we can add value. Most importantly, though, this time will allow us to get to know your company. We will discuss the products and services you offer and your struggles and successes. We will determine whether it makes sense to work together. And if it does, our next step will be obvious.
Define
The objective of phase two, Define, is to understand, at a granular level, your business objectives, target audience and overall strategy. This step requires investing the proper, front-end review and analysis of your company's current position and desired goals. With this information in hand, we can map the course of action and set milestones and key indicators. The result of the Define phase is an official statement of your company's current position and the desired destination. Some of the tasks that we complete during this phase include:
During phase three, Decide, we choose from the options identified during the Define phase. This stage involves reviewing each marketing and communication option and evaluating each for individual merit, return on investment and affect on established assets. The final result is an implementation plan outlining the statement of work and division of labor. Some of the tasks that we complete during this phase include:
During phase four, Deploy, we develop and present design directions for client review and approval. The objective of this phase is to arrive at approved design concepts. The result of Deploy is the production of all necessary electronic files and specification documents that allow our clients to execute on their strategic plans. Some of the tasks that we complete during this phase include:
During the final phase, Derive, we examine the results of our labor. We take an honest look at the execution of the strategy and where we are relative to our goal. Results are reviewed, key indicators are measured and course corrections are made. Additionally, new opportunities are evaluated and potentially fed into the CAP cycle. This allows for adjustments to be made along the life-cycle of your company's marketing strategy. Tasks completed during this phase include:
-----
Helping clients identify, attract, inform, engage, convert and retain customers
Client Login
Client Support
